Makeup is all about personal taste and people love what they love and they don't what they don't.
I have tasted many a lip gloss in my day and I have to say I still think lip gloss rocks. I love the carefree look and feel of a lip gloss. It's low maintenance and supremely low commitment.
I'm currently trying out NYX's Butter Glosses, which seem sumptuously creamy yet shortlived.